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JURNAL VISIONIDA
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INDONESIA
JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2017): December" : 6 Documents clear
PENGARUH PENERAPAN SISTEM MANAJEMEN KEAMANAN PANGAN ISO 22000:2005 TERHADAP KUALITAS PRODUK PANGAN PADA DEPARTEMEN PRODUKSI NOODLE PT. JAKARANA TAMA FOOD INDUSTRY (FACTORY) BOGOR Aprilia, Selviana Ernayanti; Samsuri, Samsuri; Andari, Titiek Tjahja
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.96 KB) | DOI: 10.30997/jvs.v3i2.972

Abstract

The purpose of the research is to determine the effect of application food safety management system ISO 22000:2005 to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor. Questioner distributed 100 respondents. Analysis method used is descriptive analysis and verification. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable. Based on the result all indicators expressed validity and reliability, simultaneously with interactive communication (X1), system management (X2), prerequisite programmes (X3) and HACCP principles (X4) have an influence to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor (Y). Partially, only a few prerequisite programmes that gives positive and significant to food quality in noodle production departement.Keywords: Brand Image, Quality Product, Purchasing Decisions
PENGARUH HARGA JUAL PRODUK DAN BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. DRAGON PRODUK INDONESIA CARINGIN KABUPATEN BOGOR Bria, Donatus Klau; Gemina, Dwi
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.487 KB) | DOI: 10.30997/jvs.v3i2.973

Abstract

The objectives of the research are: 1) to analyze the development of selling price of product promotion cost and sales volume at PT Dragon Indonesia product; 2) to know the effect simultaneously effect of product selling price and promotion cost to sales volume at PT Dragon Produk Indonesia; 3) to analyze the effect of partial influence of selling price of product and promotion cost to sales volume at PT Dragon Produk Indonesia. The result of research shows the selling price of selling price of mop and broom during the year of 2015 from February to December fluctuated due to less stable market condition. Promotion costs for mop and broom during the year of 2015, from January to December continue to increase due to the company wants a maximum sales volume or profit. Sales volume, especially mop equipment within a year from January to December continued to fluctuate, ie in January sales of mops and brooms and in February decreased by 9 percent. Factor of selling price and promotion cost have positive and significant influence simultantly and partially to sales volume variable.Keywords: Price, Promotion, Sales Volume
ANALISIS PEMASARAN CALON GUBERNUR AHOK DI PILKADA DKI 2017 Gunawan, Rachmat
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33.352 KB) | DOI: 10.30997/jvs.v3i2.971

Abstract

Makalah ini menjelaskan tentang bagaimana caranya menerapkan ilmu pemasaran dalam bidang politik khususnya ilmu pemasaran jasa yang berdimensi TERRA untuk memasarkan seorang kandidat Kepala Daerah di DKI Jakarta. Pembentukan tim pemasaran atau tim kampanyenya serta penekanan program pemasaran seorang Cagub DKI yang seharusnya dilakukan dan bagaimana menanggapi respon masyarakat sebagai calon pemilih di Pilkada. Selain itu pembahasannya juga menyinggung tentang suasana persaingan dan tema program apa yang harus disampaikan pada pasar calon pemilih ini. Hal lain yang dibicarakan yaitu berkaitan dengan survey tentang keinginan pasar tentang produk jasa apa yang diharapkan dari seorang Cagub yang jika sesuai dengan harapan mereka tentu akan menjadi pilihan di Pemungutan Suara Pilkada DKI 2017. Kata Kunci: Pemasaran, Dimensi TERRA, Bauran Pemasaran Jasa
PENGARUH KARAKTERISTIK INDIVIDU, GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KOMITMEN ORGANISASI PADA SEKRETARIAT DPRD KABUPATEN BOGOR Rukmana, Yusuf Maulana; Harini, Sri
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.064 KB) | DOI: 10.30997/jvs.v3i2.969

Abstract

The aims of this research is to identify the individual’s characteristics, the leadership style and the culture of organization effect on organization commitment at Secretariat DPRD regency Bogor. There are 69 respondents as the sample that were taken. The methods that used in this research are survey method, the form of description and quantitative. Observation, interview and questionnaire are used to collect the data of this research. The test of this research that used are the validity test, reliability test and assumption classic test with likert scale for the double linear regressio and the hypotheses test. The result of this research is all the indicators had valid and reliable as well as fulfill rules and regulations on the assumption classic is simultaneously the individual’s characteristic (X1), the leadership style (X2), and the culture of organization (X3) influential in positive and significant toward organization commitment (Y). In the partial the individual’s characteristic (X1), the leadership style (X2) and the culture of organization (X3) influential in positive and significant toward organization commitment (Y), while leadership style (X3) has not influential in positive and significant toward organization commitment (Y).Keywords: : the individual’s Characteristic, the leadership style, the culture of organization, organization commitment
PENGARUH CELEBRITY ENDORSER DAN PESAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM WALLS CORNETTO DISC CHOCOLATE DI KOTA BOGOR Zaelani, Abdul; Maulana, Lucky Hikmat
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.23 KB) | DOI: 10.30997/jvs.v3i2.974

Abstract

The purpose of the research is to determine effect celebrity endorser and advertising messages to purchase decision ice cream walls cornetto disc chocolate in Bogor City. Questioner distributed 100 konsuments. The method used is descriptive analysis and verification. The questioner validity and reliability testing. Likert scale used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable.Based on the result all indicators expressed validity and reliability, simultaneously with celebrity endorser (X1) and advertising messages (X2) influencing the purchase decision ice cream walls cornetto disc chocolate in Bogor City (Y). Partially, celebrity endorser and advertising messages influencing positive to purchase decision ice cream walls cornetto disc chocolate in Bogor City.Keywords: Celebrity Endorser, advertising messages and purchase decision
PENGARUH MODAL SENDIRI DAN MODAL PINJAMAN TERHADAP SISA HASIL USAHA (SHU) KOPERASI KOTA SUKABUMI Rohmansyah, Tria; Sudarijati, Sudarijati
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.065 KB) | DOI: 10.30997/jvs.v3i2.953

Abstract

This research purpose how the influence of their own capital and loan capital of net income cooperative in Sukabumi City. This research is quantitative descriptive study using multiple regression analysis. The sampling technique used was purposive sampling where the sampling is based on certain criteria. From the established criteria, obtained 11 (eleven) sample cooperative in sukabumi city with the observation period of 2 (two) years for each sample cooperative. The research analysis tools using multiple regression analysis. Simultaneous hypothesis testing using the F and partial test using t-test with a probability level of 5 percent (0,05). F-test result explain that the own capital and loan capital Simultaneous have a positive and significant effect on net income cooperative. t-test results showed that the own capital have a positive and significant effect on net income. While loan capital is not have significant impact on net income cooperative in Sukabumi City.Key words : Equity, Loan Capital, Net Profit Margin

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